It is funny actually to see how so many businesses are flouting the basic business codes of ethics, but are still having it good. But, honesty is the best policy. Use it with everyone involved in your business and you will see your business succeed easier than it did before. So the next time you ask why business ethics must be practiced, think about all the unscrupulous companies who lost their customer bases when they started ignoring basic business ethics like keeping the customer ethics. Such businesses lose out on credibility big time, and can never overcome the fall they imminently have to suffer.