Video conferencing can achieve optimal results when it is done in a properly planned manner. There are three cardinal principles of planning a video conferencing session. The very basic thing is to invite people beforehand. Unless people know the time, how can they participate in the video conference.
Second important thing is to decide the format of live video conferencing session and inform all the participants. This shall ensure a smooth flow of the conference. Finally you must make sure that video conferencing take place at a properly prepared venue. This becomes especially important if the video conference is to be recorded.